In conjunction with Dutch Lady Malaysia’s 50th
anniversary celebrations, the Company has launched the Inspire Tomorrow
Campaign, aimed to inspire and aid young Malaysians to pursue their dreams and
ambitions through education, sports and creative arts, in line with the
Company’s mission of Helping Malaysians Move Forward in life with Trusted Dairy
Nutrition. As part of the campaign, Dutch Lady Malaysia (DLMI)
has managed to collect more than 50,000 pledges, thereby kickstarting the 50
workshops.
With 50 learning and inspirational workshops
benefiting underprivileged children around the country delivered from 19th
November 2013 onwards until 8th December 2013, Dutch
Lady Malaysia is partnering with
Youth NGO, Pertubuhan Generasi Cergas Malaysia (PGCM) to collaborate with youth mentors
to deliver the workshops
aimed to unlock the future potential of underprivileged children in Malaysia
through the following:
i) Learning Pillar
Teaching kids to
learn, absorb, apply and practice what they learn.
ii) Inspiration Pillar
Activities that will provide
new experiences and spark their interests and emotional development.
iii) Nutritional Pillar
Inculcating good
nutrition and healthy habits to set a good foundation for the future.
In line with the Government’s call to
drive youth volunteerism and community development that involves young people,
the Inspire Tomorrow Workshops is presented by Dutch Lady Malaysia through a
unique collaboration involving multiple stakeholders namely PGCM, youth mentors, public
volunteers, proPassion (Taylor’s University student PR consultancy), Malaysian
celebrities Zaid Mohammad, Ziana
Zain and even DLMI employees to inspire individuals, cultivate
and nurture the next generation of Malaysians to become leaders.
For
more information about Inspire Tomorrow Campaign and its workshop, please visit
www.inspiretomorrow.my
About Dutch Lady Malaysia
Incorporated
in 1963, Dutch Lady Milk Industries Berhad is the leading dairy company in
Malaysia. It was the first milk company to be listed on Bursa Malaysia in 1968.
Today, Dutch Lady Malaysia manufactures and sells a wide range of quality dairy
products for the home and export market, with all products enjoying a strong
following in brands like Dutch Lady and Friso.
Its
holding company is Royal FrieslandCampina NV, a Dutch multinational corporation
and one of the largest dairy cooperative companies in the world with an annual
turnover of more than nine billion Euros. Employing 22,000 staff worldwide in
about 100 different locations, the Royal FrieslandCampina has more than 130
years of dairy heritage, and is proud to have more than 30 established brands
in its stable.
About
proPassion
proPassion Communications is a Public
Relations and Events Consultancy module under Bachelor of Mass Communication by
Taylor's University which promises to demonstrate passion, professionalism, and
quality services to reach our clients’ goals. Currently, the team has involves
to Dutch Lady Inspire Tomorrow Campaign project.
Also, to visit proPassion Public
Relations Student Consultancy’s Facebook page for more updates regarding the
Dutch Lady project at https://www.facebook.com/propassioncommunications
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